BFA in Art: Graphic Communications Concentration

Degree in Graphic Communications Kennesaw State University

Employing technical and creative skills in practical applications of graphic design

Through a vigorous and progressive program we encourage our students to advance their technical and creative skills through visual literacy and technology with a foundation for career and educational achievement. We prepare students for competency in graphic communications-related industries and relevance in a multicultural and global market place.

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Teaching Graphic Communication


  • We are constantly improving our computer classrooms to offer our students the most comprehensive experience possible in graphic communications.

    Student studies intensely in the publication design computer lab

    Computer Classrooms & Lab Workspace:

    • Two computer classrooms, each containing the following equipment:
        • 22 student workstations, each incorporating a 21.5" iMac and 22HD Creative Pen & Touch Cintiq Display.
        • Teacher workstation with a 21.5" iMac and 22HD Creative Pen & Touch Cintiq Display.
        • One lectern projection screen capable of demonstrating use of software.
        • Ricoh Color Laser printer capable of printing on paper media up to 12" x 18". (See for more information about printing capabilities and costs.)
    • Design Studio (VA224) with 20 iMac workstations:
        • 21.5" iMacs (i7 processors with 16 GB RAM).
        • 22HD Creative Pen & Touch Cintiq Displays are available.
        • Check with Studio Coordinator for Hours (based on class scheduling)
    • Adobe Creative Cloud including all of the most recent versions of software: Photoshop, Illustrator, InDesign, Premiere Pro, Animate, After Effects, Dreamweaver, Bridge, Lightroom are installed on all student workstations. Maya and other software sometimes used for animation and illustration are also installed.
    • Workspace for project assembly.

    Printers and Peripherals

    • Two Epson Stylus Pro 4880s and one Epson Stylus Pro 4800 inkjet printer.
    • Several Epson V500 scanners (8.5" x 11").
    • Three Epson V700 scanners with transparency adapters (8.5" x 11").
    • Three Epson Expression XL12,000 scanners (12.2" x 17.2").

Key Courses

  • > Download Curriculum Checksheet BFA Applied Arts

    ART 3011: Typography I
    Prerequisite: ART 2550 

    • A foundation course for graphic communications concentration.
    • Investigates expressive qualities of type in page layouts.
    • Explores usage of typography and grid systems as visual communication tools using industry-standard hardware and software.
    • Implements research of the history of graphic design.

    ART 3015: Electronic Illustration
    Prerequisite: ART 2550 

    • Uses computer-aided hardware and software to create illustrative content for various kinds of media layouts.
    • Develops representational form and color through the elements and principles of design.
    • Adapts illustrations for print and web using advanced conceptual skills and digital techniques.
    • Blends traditional and electronic techniques influenced and strengthened through research of historical imagery.

    ART 3020: Typography II
    Prerequisite: ART 3011 and ART 2990 (may also be taken concurrently)

    • Advances skills from Typography I.
    • Approaches concept-based problem solving with the appropriate use of type and form.
    • Explores historical periods of typography to include well-known designers and design trends.
    • Incorporates symbolism and branding identity into design work.
    • Students will apply for the Graphic Communication concentration while enrolled in this course.

    ART 3021: Publication Design
    Prerequisite: ART 3020

    • Hones skills learned in Typography II for layout of print and web documents.
    • Teaches you to design two and four-color print publication layouts (magazines, newsletters, brochures, etc.).
    • Employs visual structural systems (grids) to produce a cohesive group of layouts in a variety of document formats.
    • Extends design concepts for use on the web.
    • Creates strong portfolio work to be used in the job market.
    • Addresses the important role of the designer in the design process, analysis, and evaluation.

    ART 3022: Pre-Press
    Prerequisite: ART 3020 (And admission into the graphic communication concentration.)

    • Examines digital image manipulation and object oriented-graphics for a thorough understanding of digital file formats and their application to page layout for the screen and print.
    • Teaches you production terminology according to the principles of industry standard digital pre-press and offset print processes.
    • Advances knowledge crucial for creating print-ready materials for clients.
    • Teaches you how to communicate as a professional to clients as well as those in the print industry.
    • Gives knowledge of procedures, problems, and terminology involved in computer file preparation, including: crop marks, bleeds, process color, spot color, file format and file size, image resolution, color separations, dye lines and other print-related content related to press-ready files.

    ART 4021: Advertising and Packaging
    Prerequisite: ART 3021

    • Explores the role of advertising and packaging as part of the graphic design discipline.
    • Examines advertising campaign strategies and tactics from a historical perspective.
    • Analyzes package design solutions targeted towards marketing objectives, media realities and display aesthetics.
    • Creates actual physical examples of product packages and advertisement layouts to go with those packages.
    • Practices use of both conventional and digital tools for cutting and adhering prototype packaging with professional-level craftsmanship.

    ART 4022: Web Design for Artists
    Prerequisite: ART 2550

    • Investigates basics of website design using industry standard web-editing applications by developing a student-centered digital portfolio with professional quality.
    • Teaches you methods for conceptualizing and organizing web content for effective usability and cohesive design.
    • Employs the basics of HTML, CSS, and JavaScript technologies­—all skills that can be utilized by all art majors.

    ART 4023: Interactive Media Design
    Prerequisite: ART 2550

    • Teaches you the creation and delivery of basic interactive content for current interactive environments while exploring the features and capabilities of various software applications.
    • Demonstrates technical and creative mastery through design and implementation of successful user experiences, including prototypes for mobile interactivitiy.

    ART 4024: Motion Graphics

    • Teaches you the history, theory, and fundamental principles and elements of motion graphics and digital video.
    • Creates an interactive web portfolio and explore the basics of user experience design.
    • Investigates the communication of ideas through animated graphics created on current industry-standard software.
    • Designs prototypes for mobile interactivity.


    ART 4030: Design Practicum
    Prerequisite: ART 3022 and ART 4022; ART 4021 (may also be taken concurrently).

    • Integrates advanced knowledge obtained and cultivated while in the graphic communication concentration.
    • Incorporates strategic accuracy, the compelling power of the concept, and the refinement of the art direction, along with the ability to create persuasive and effective design presentations.
    • Helps you gain exposure to the professional workplace by visiting sites and meeting guest speakers from the industry.
    • Allows you to work with actual clients seeking to you to have their design problems solved.


Admission to the Concentration

It is important that students interested in applying to the Graphic Communications concentration talk to the faculty advisors in this area. The office hours are posted on the faculty web page


    Once a BFA, “art-interest” student has completed the Lower-Division Major Requirements and while enrolled in the second course in graphic communications, he or she will submit a portfolio of work in that area for review by the supervising faculty. Admission into any concentration area is dependent upon: the strength of the student’s portfolio, their performance in visual arts courses, and their overall academic performance in all classes taken.

    Each application to the concentration in Graphic Communications must include the following:

    1. A title page with your name, year and semester, and the portfolio title.
    2. Artistic Statement in a letter-sized PDF or in MS Word format. Must include an explanation of why you are applying for the BFA in the graphic communications concentration.
    3. Proof of membership in the GC Design Club and/or AIGA.
    4. Images of your work with description of images in PDF (letter size page).
      • Images MUST be saved at a resolution of 72 ppi, in one PDF file no larger than 15MB
        (See description of images below)

      • Image dimensions must be no larger than 1024 x 768 ppi and no smaller than 800 x 600 ppi.

    Description of Images:


    • Three of your best drawings.

    Computer Application in Art: Five of your best projects as follows:

    • 2 raster graphics
    • 2 vector graphics
    • 1 combination of raster and vector graphics

    Typography I and II: (all work must be your own)

    • Four of your best pieces from Typography I
    • All work from Typography II completed to date must be included in the portfolio.
    • Physical booklet completed in Typography II showing mastery of type and layout.

    Note: All work must have been completed within the last 4 semesters.

    Passing Typography II does not guarantee acceptance into the concentration. The next course in the concentration is Publication Design, but you must be accepted into the concentration to register for this course.

    Note: Transferred students should meet with their adviser to determine readiness for portfolio submission.

    IMPORTANT NEED TO KNOW: "All art students must maintain an overall GPA of 2.25 to remain in the program. Students falling below a 2.25 may have one semester to improve their GPA and continue; if they do not, they are permanently dismissed from the program. Students may not fall below a 2.25 twice; a second incidence will result in immediate and permanent dismissal from the program. BFA in Studio Art majors must maintain a 3.0 GPA in their concentration areas. Falling below a 3.0 in the concentration or making one grade of "F" in the concentration area will result in dismissal from the concentration."

    Graduation Requirements:

    To be eligible to receive a baccalaureate degree, a student must meet the following requirements:

    • Each undergraduate student must have a minimum institutional Grade Point Average (GPA) of 2.0 for graduation. Specific degree programs may have higher requirements.
    • Complete all required General Education courses; ENGL 1101 AND ENGL 1102 require a grade of "C" or higher (or equivalents, if a transfer student).
    • Complete the chosen program of study with the grade of "C" or better in all courses listed under the major, including those listed as Lower Division Major Requirements.
    • Complete a minimum of 120 semester hours. Specific degree programs may require additional hours. A minimum institutional grade point average of 2.0 on all course work attempted at KSU is required. No course may be counted more than one time in meeting the total credit hours required for the degree.

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