BFA Art: Concentration in Graphic Communications

Employing technical and creative skills in practical applications of graphic design

Through a vigorous and progressive program we encourage our students to advance their technical and creative skills through visual literacy and technology with a foundation for career and educational achievement. We prepare students for competency in graphic communications-related industries and relevance in a multicultural and global market place.

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Teaching Graphic Communication

Facilities

  • We are constantly improving our computer classrooms to offer our students the most comprehensive experience possible in graphic communications.

    Student studies intensely in the publication design computer lab

    Computer Classrooms & Lab Workspace

    • Two computer classrooms, each containing the following equipment:
        • twenty-two student workstations, each incorporating a 21.5 inch iMac and 22HD Creative Pen & Touch Cintiq Display
        • teacher workstation with a 21.5 inch iMac and 22HD Creative Pen & Touch Cintiq Display
        • one lectern projection screen capable of demonstrating use of software
        • Ricoh Color Laser printer capable of printing on paper media up to 12 x 18 inches. (See copyprint.kennesaw.edu for more information about printing capabilities and costs.)
    • One open Mac computer lab (VA224) with 20 iMac workstations
        • 21.5-in. iMacs (i7 processors with 16 GB RAM)
        • three workstations include 22HD Creative Pen & Touch Cintiq Displays
    • Adobe Creative Cloud including all of the most recent versions of software (Photoshop, Illustrator, InDesign, Premiere Pro, Animate, After Effects, Dreamweaver, Bridge, Lightroom) is installed on all student workstations. Maya and other software sometimes used for animation and illustration are also installed.
    • One workroom with a photography studio and a mat-cutting and project assembly workspace.

    Printers and Peripherals

    • Epson Stylus Pro 9900 Ultrachrome 44-in. wide format inkjet printer in VA224
    • Two Epson Stylus Pro 4880s and one Epson Stylus Pro 4800 inkjet printer.
    • several Epson V500 scanners (8.5 x 11 in.)
    • Three Epson V700 scanners with transparency adapters (8.5 x 11 in.)
    • Three Epson Expression XL12,000 scanners (12.2x17.2 in.)

Key Courses

  • > Download Curriculum Checksheet BFA Applied Arts


    ART 3011: Typography I
    Prerequisite: ART 2550 

    • Foundation course for graphic communications concentration
    • Investigate expressive qualities of type in page layouts
    • Explore usage of typography and grid systems as visual communication tools using industry-standard hardware and software
    • Implement research of the history of graphic design


    ART 3015: Electronic Illustration
    Prerequisite: ART 2550 

    • Use computer-aided hardware and software to create content illustrative content for various kinds of media layouts
    • Develop representational form and color through the elements and principles of design
    • Adapt illustrations for print and web using advanced conceptual skills and digital techniques
    • Blend traditional and electronic techniques influenced and strengthened through research of historical imagery


    ART 3020: Typography II
    Prerequisite: ART 3011 and ART 2990 (may also be taken concurrently)

    • Advance skills from Typography I
    • Approach concept-based problem solving with the appropriate use of type and form
    • Explore historical periods of typography to include well-known designers and design trends
    • Incorporate symbolism and branding identity into design work
    • Students will apply for the Graphic Communication concentration while enrolled in this course.


    ART 3021: Publication Design
    Prerequisite: ART 3020

    • Hone skills learned in Typography II for layout of print and web documents
    • Learn to design two and four-color print publication layouts (magazines, newsletters, brochures, etc.)
    • Employ visual structural systems (grids) to produce a cohesive group of layouts in a variety of document formats
    • Extend design concepts for use on the web
    • Create strong portfolio work to be used in the job market
    • Address the important role of the designer in the design process, analysis and evaluation



    ART 3022: Pre-Press
    Prerequisite: ART 3020 and admission into the graphic communication concentration.

    • Examine digital image manipulation and object oriented-graphics for a thorough understanding of digital file formats and their application to page layout for the screen and print
    • Learn production terminology according to the principles of industry standard digital pre-press and offset print processes
    • Advance knowledge crucial for creating print-ready materials for clients
    • Learn how to communicate as a professional to clients as well as those in the print industry
    • Acquire knowledge of procedures, problems, and terminology involved in computer file preparation, including: crop marks, bleeds, process color, spot color, file format and file size, image resolution, color separations, die lines and other print-related content related to press-ready files


    ART 4021: Advertising and Packaging
    Prerequisite: ART 3021

    • Explore the role of advertising and packaging as part of the graphic design discipline
    • Examine advertising campaign strategies and tactics from a historical perspective
    • Analyze package design solutions targeted to marketing objectives, media realities and display aesthetics
    • Create actual physical examples of product packages and advertisement layouts to go with those packages
    • Practice use of both conventional and digital tools for cutting and adhering prototype packaging with professional-level craftsmanship


    ART 4022: Web Design for Artists
    Prerequisite: ART 2550

    • Investigate basics of website design using industry standard web-editing applications by developing a student-centered digital portfolio with professional quality
    • Learn methods for conceptualizing and organizing web content for effective usability and cohesive design
    • Employ the basics of HTML, CSS, and JavaScript technologies­—all skills that can be utilized by all art majors


    ART 4023: Interactive Media Design
    Prerequisite: ART 2550

    • Study the creation and delivery of basic interactive content for current interactive environments while exploring the features and capabilities of various software applications
    • Demonstrate technical and creative mastery through design and implementation of successful user experiences, including prototypes for mobile interactivitiy


    ART 4024: Motion Graphics

    • Learn the history, theory, and fundamental principles and elements of motion graphics and digital video
    • Create an interactive web portfolio and explore the basics of user experience design
    • Investigate the communication of ideas through animated graphics created on current industry-standard software
    • Design prototypes for mobile interactivity

     

    ART 4030: Design Practicum

    Prerequisite: ART 3022 and ART 4022; ART 4021 (may also be taken concurrently).

    • Integrate advanced knowledge obtained and cultivated while in the graphic communication concentration
    • Incorporate strategic accuracy, the compelling power of the concept, and the refinement of the art direction, along with the ability to create persuasive and effective design presentations
    • Gain exposure to the professional workplace by visiting sites and meeting guest speakers from the industry
    • Work with actual clients seeking to you to have their design problems solved

     

Admission to the Concentration

It is important that students interested in applying to the Graphic Communications Concentration talk to the faculty advisors of the area. The office hours are posted on the faculty web page.

Craig Brasco Kristine Hwang Carole Maugé-Lewis
Craig Brasco Kristine Hwang Carole Maugé-Lewis
Assistant Professor of Art Associate Professor of Art Professor of Art
Email: cbrasco@kennesaw.edu Email: khwang@kennesaw.edu Email: cmaugele@kennesaw.edu
Website: www.craigbrasco.com    
Phone: (470) 578-7966  Phone: (470) 578-6035  Phone: (470) 578-3409
Office: VA101D  Office: VA233  Office: VA238

 

  • Once a BFA “art-interest” student has completed the Lower-Division Major Requirements and while enrolled in the second course in graphic communications, he or she will submit a portfolio of work in that area for review by the supervising faculty. Admission into any concentration area is dependent upon the strength of the student’s portfolio, their performance in visual arts courses, and their overall academic performance in all classes taken. Each application to the Concentration in Graphic Communications must include the following:

    Images MUST be saved at a resolution of 72 dpi, in one PDF file no larger than 15MB (See Description of Images below)

    1. Images MUST be saved at a resolution of 72 dpi, in one PDF file no larger than 15MB (See Description of Images below)

    • Include a title page with your name, year and semester, and the portfolio title.
    • Image dimensions must be no larger than 1024 x 768 ppi and no smaller than 800 x 600 ppi.
    • Description of images in your portfolio PDF (letter size page).

    2. Artistic Statement in a letter-sized PDF or in MS Word format. Include an explanation of why you are applying for the BFA in the graphic communications concentration.

    Note:

    • Transfered students should meet with their adviser to determine readiness for portfolio submission.

    Description of Images:

    • Three of your best drawings.

    Five of your best projects from Computer Application in Art as follows:

    • 2 raster graphics
    • 2 vector graphics
    • 1 combination of raster and vector graphics
    • Four of your best pieces from Typography I
    • All work from Typography II completed to date must be included in the portfolio

    Note:

    • All work must have been completed within the last 4 semesters
    • Passing Typography II does not guarantee acceptance into the concentration. The next course in the concentration is Publication Design, but you must be accepted into the concentration to register for this course.

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